PUNT-TASTIC HAND WARMERS
Design for Production: Three Packs
(2024 Swinburne University Assignment)
With its colourful graphics and humorous phrases, Hand-In-Hand, a fictional hand warmer company, sought a design for each package to exuded cosiness and fun. In addition to showcasing the product, the packaging design makes each box a delightful experience that entices customers to discover popular food pairings within. In order to produce an interesting visual story and identity, these whimsical elements were incorporated into all three editions to keep the branding consistent, yet different.
My objective for this project was to create a package for a mundane item, and create a visually striking concept that is memorable across three variation designs. Each colour is bold and electrifying to capture the young target audience, along with imagery and humour to create product that is unquie. This project exemplifies my capacity to blend creativity and strategic design to produce a distinctive brand experience that stands out on the shelf.
My Design Role
Establish the Visual Style: To create a unique concept that translate onto packaging with a graphic style that appeals to the young target audience.
Generate illustrations: Produce captivating artwork that embodies a sense of fun and vibrancy.
Create the Layout: Arrange the text and images to create an interesting pack with hierarchy.
Adobe Software: Proficiency in Illustrator and Photoshop
Printing: Having print-ready files with correct specifications/guidelines.